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Digital Content Frequently asked questions

Social media and social marketing are often confused. Social marketing has been around for decades and is the application of commercial marketing techniques, such as audience analysis or message development, with the goal of changing behavior for positive social benefit. Among many things, social marketing can build partnerships, reduce discrimination, create demand for and access to services, and get families and youth involved in your system of care. Social media can be a part of your social marketing efforts, but they are not the same thing.

When people search for information on the Internet, web content with high search engine optimization (SEO) appears at the top of the search results. More visitors reach websites that appear high on search lists.

Google constantly changes its algorithms so that people find information and answers most relevant to the questions they put in the search engine. Think about what questions your audience might ask or what terms they might search. The content and language on your website should answer those questions.

Hosting a blog on your website is a great way to constantly produce relevant content and increase your searchability. Focus on quality over quantity, though. You don’t need to blog every day if you are producing strong content.

Subtitles convey only the dialogue or narration happening in a video.

Subtitles used for translating one language to another would likely also include translations of any foreign language text shown on the screen.

Still today, the primary purpose of subtitling is to translate spoken audio into a language the viewer will understand. In most cases, subtitles are not an appropriate accommodation for deaf or hard of hearing viewers because they don’t include the aforementioned non-speech sounds that provide a comprehensive, equitable viewing experience for people who cannot hear audio.

Digital transformation is the incorporation of computer-based technologies into an organization’s products, processes and strategies. Organizations undertake digital transformation to better engage and serve their workforce and customers and thus improve their ability to compete.

Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It’s also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure.

Digital transformation is imperative for all businesses, from the small to the enterprise. That message comes through loud and clear from seemingly every keynote, panel discussion, article, or study related to how businesses can remain competitive and relevant as the world becomes increasingly digital. What’s not clear to many business leaders is what digital transformation means.

Yes, your business should be investing in SEO. Search engine optimization offers a way to increase traffic without paying for each and every click.

When you run PPC ads, you’ll be charged for every single click that comes to your website through that channel. However, if your website ranks organically on the search engines, this traffic is essentially free (at least in terms of a cost-per-click).

A content management system, often abbreviated as CMS, is software that helps users create, manage, and modify content on a website without the need for specialized technical knowledge.

In simpler language, a content management system is a tool that helps you build a website without needing to write all the code from scratch (or even know how to code at all).

A translation memory (TM) is a database containing source content and the associated translated content. A TM lowers costs by populating projects with word segments that have already been translated while also maintaining consistency and quality, and decreasing time to market. You can benefit from using a TM for any type of content, from technical to software to website translations.